The Well

THE WELL is a new mixed-use development planned for downtown Toronto. This vibrant community unites the collective vision of Diamond Corp, Riocan REIT and Allied REIT—three of Canada's most highly regarded urban developers, each with its own specialty. They have created a one-of-a-kind partnership that brings together the residential, retail and office expertise necessary to deliver a truly integrated mixed-use environment. 

Bruce Mau Design worked with the project's visionaries to develop a name for the site, as well as a communication strategy, a visual identity, brand architecture and signage concepts. THE WELL represents the notion of living well in an urban community—creating an environment where people can live, work, shop and play well.

Spread over seven and a half acres, the contemporary neighbourhood will border Wellington, Spadina and Front Streets; it promises to capture the dreams of all who wish to enjoy the best of Toronto.