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Sustainable DC

Preparing to launch a 20-year sustainability plan, Washington, DC, enlisted an interdisciplinary team of consultants including Ayers Saint Gross, ARUP, ReingoldLINK and Bruce Mau Design to help implement an ambitious strategy. In collaboration with ReingoldLINK, BMD designed the identity and devloped a branding strategy for the project. 

Following an extensive public engagement phase, the client and consultant teams together uncovered over 1,300 ways to make the district more sustainable.

The flexible identity system allows the city to showcase these many new initiatives as the plan moves forward and evolves. Sustainable DC will guide the transformation of the District of Columbia into the healthiest, greenest and most livable city in the United States within one generation. The plan initiated on February 20, 2013.