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Gagosian Gallery

In 1999, Larry Gagosian, owner of the Gagosian Gallery chain of art galleries, asked Bruce Mau Design to develop a fresh design for the Gagosian graphic identity. BMD designed an original font, "Gogo," that emphasizes the solid, assured and contemporary qualities of the galleries. BMD then applied the identity system to all of the gallery’s exhibition catalogues, multimedia projects, advertising, posters, invitations, stationery, and environmental graphics.

Designed in response to the art and the artists, the publication program—often developed in close collaboration with the artists—features essays by some of the most important art writers, curators and public intellectuals including Kirk Varnedoe, Dave Hickey, Germano Celant, Benjamin H.D. Buchloh, Robert Rosenblum and Rosalind Krauss.

Over the years, BMD designed approximately 50 publications for the gallery, featuring works by Andy Warhol, Douglas Gordon, Georg Baselitz, David Salle, Willem de Kooning, Richard Hamilton, Ellen Gallagher, Pablo Picasso, and many others including Ed Ruscha and his ambitious catalogue raisonné project.

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